The impact of innovation in enhancing marketing performance
نویسندگان
چکیده
منابع مشابه
the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran
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An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory
The aim of this study is to survey the effect of customer relationship management on marketing performance with regard to the mediating role of innovation and marketing memory in Insurance authority in Kerman province. Population in this research is managers and staff of Insurance corporates in Kerman province and the sample amounted to 252 that were estimated by relative random way and Cochran...
متن کاملThe impact of organizational innovation through innovation capabilities in process and product on the performance of manufacturing firms
Abstract Innovation is considered as a critical factor for organizations to create value and sustainable competitive advantage in today's complex and changing environment. Organizations with more innovation, in response to the changing environments and creating development of new capabilities that allows them to achieve better performance will be more successful. The aim of curr...
متن کاملthe impact of musical texts on the text recall of young learners of english in isfahan junior high schools
abstract although music possesses some kind of power and using it has been welcome by many students in language classrooms, it seems that they take a non-serious image of the lesson while listening to songs and they may think that it is a matter of fun. the main objective of the present study was to investigate whether learning a foreign language through musical texts (songs) can have an impac...
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ژورنال
عنوان ژورنال: Iraqi Administrative Sciences Journal
سال: 2017
ISSN: 2520-5080
DOI: 10.33013/iqasj.v1n1y2017.pp223-245